How To Effectively Choose a Logo That Represent Your Brand

When we launched IBA mid 2013, I knew we needed to quickly design a logo to add to our emails, contracts, invoices, instagram and anything else we wanted our mark on. Last summer was spent building a brand - engulfed in mission statements, webinars and the website you see here today. So, with little time and thought, a very quick logo design was put together because in a sense, I felt rushed.

After a year and a half of figuring out who we are and what we want to portray, IBA Paper Good's logo has finally been revamped to show our true self - new logo set to launch early June. Along with the reveal, I'll walk you through a few simple steps we follow while designing custom logos for our clients.

If you are in the process of brainstorming a logo design for your brand, I highly recommend creating a mood board with colors, textures, styles and elements that you love! Compile a group of images that really defines who you are.  You can see our polyvore board above, and our pinterest brand board here. I suggest using pinterest, polyvore or any other format that can be shared with your brander. 

p.s i'm convinced, creating a logo for ourselves was one of the most challenging tasks we took on - setting aside time to process and reflect on yourself can be hard, friends.


Interested in rebranding your company's logo, updating your website design or in need of other paper goods? Let's chat...